OMG APAC’s Paul Shepherd Weighs in on the Ad Fraud Conversation
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago.…
October 28, 2019
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OMG Montreal’s Karine Courtemanche Shares Her Thoughts on the Current State of Media
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become…
October 23, 2019
OMG Launches Adylic in MENA
This article was originally published by Campaign Middle East. OMG MENA has announced the opening of the regional operation of its dynamic creative specialist agency Adylic. It specializes…
October 8, 2019
PHD’s “Sweatlag” for Delta Air Lines Among Adweek’s Media Plans of the Year for 2019
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible),…
October 7, 2019
OMG’s Jonathan Steuer Underscores Need for New Audience Measurement Systems
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure…
September 30, 2019
Long TV Ads Are Over and OMG NA’s Catherine Sullivan Wants Networks To Adapt
This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks.…
September 19, 2019
OMG’s ADCOLOR FUTURES Recap Their Experiences at This Year’s ADCOLOR Conference
ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By…
September 17, 2019
OMD’s George Manas Named One of Ad Age’s 40 Under 40 for 2019
This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. All of our…
September 9, 2019
OMG Launches Hearts & Science in New Zealand
This article was originally published by Mumbrella. OMG has launched data and customer experience marketing agency Hearts and Science in New Zealand, following the recent Australian launch. The…
September 5, 2019