Political Ad Dollars Drive Brands and Candidates to CTV
A record-breaking year for political ad spend has seen candidates and brands shifting spend to CTV as campaign ads have eaten up traditional TV inventory. Noting that the…
November 1, 2024
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Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP
By Bill Bradley & Kyle O’Brien | September 4, 2024
September 4, 2024
Omnicom Media Group 2024: Building a Platform for Innovation
“With industry-leading expertise in critical areas like e-commerce and data, an operating model that can integrate paid/earned/shared/owned investment, a transparent and seamless way of working, and a demonstrated…
August 7, 2024
Why OMD Germany Wants to Be Loved
René Coiffard has been at the helm of OMD Germany since 2022. In 2023, the agency was able to announce some major budget wins, including Beiersdorf. In an…
August 2, 2024
Volkswagen Group Selects Omnicom for Global Media After Lengthy Review
The holding company holds on to the automaker’s big-spending worldwide business, which includes VW, Audi, and Škoda Omnicom’s PHD has retained Volkswagen Group’s media account following a lengthy review,…
June 13, 2024
Media Buying Briefing: How the Upfront has Changed Over the Last 30 Years
As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of…
May 23, 2024
Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. Marketers face mounting pressure…
April 30, 2024
School Reports 2024: Which agencies got the highest marks?
Seven agencies received a mark of eight (excellent) in this year’s School Reports, published yesterday (23 April). The agencies at the top of the class of 2024 included two…
April 26, 2024
CTV Transparency Underpins Growth in Media Spending: PHD’s Katie Klein One of Those is Measurement.
Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have…
April 11, 2024