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OMG | SXSW 2024: Key Trends

March 20, 2024

Megan Pagliuca Talks Standards and Accountability with Beet TV

October 24, 2023 | By Robert Andrews The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and retail media, demands a multi-faceted planning,…

October 24, 2023

Center of Excellence: Conversion APIs

Publishers are encouraging agencies and clients to implement API-based conversion tracking solutions such as Meta’s CAPI.

December 13, 2022

Video: OMG’s Catherine Sullivan Weighs In on Getting Past the TV Upfront to an “Audience-Based World”

This article was originally published by Beet.tv. The current crisis  is causing the media industry to “rethink what we do.”  It is making the TV Upfront less essential…

May 11, 2020

OMG Skips Holiday Party in Favor of Charity

This article was originally published by Campaign. The decision is now turning into a charitable tradition for the agency network. Omnicom Media Group is putting its money where…

December 16, 2019

OMD Retains Top Global Media Agency Title for 2019

This article was originally published by Campaign. OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence…

December 12, 2019

PHD’s Anthony Koziarski Discusses “Negative Reach” Phenomenon with Beet.tv

This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that…

December 10, 2019

Annalect’s Adam Gitlin Explains the Handicaps of Data Ownership for Ad Age Report on New Data Initiative

This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in…

November 8, 2019

OMG MENA’s Elie Khouri Shares His 2020 Industry Predictions for the Region

This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing…

November 4, 2019