This article was originally published by Media Village and written by E.B. Moss. What's the role of ATSC 3.0 around advanced TV interactivity and addressability in an IP-enabled TV…
September 4, 2019
This article was originally published by Adweek and written by Florian Adamski, CEO, OMD Worldwide. In 1960, Harvard Business School professor Theodore Levitt launched the age of modern…
September 3, 2019
The below excerpts are featured in an article originally published by The Wrap. How’s this for a plot twist: Traditional television networks got a boost in advertising commitments…
August 28, 2019
This interview was originally published by Beet.tv. What started as a way for publishers to sell their video ad space more easily quickly became a series of…
August 28, 2019
This article was originally published by Campaign Middle East. Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the Middle East/North…
August 25, 2019
This article was originally published by B&T. At B&T, we are staunch believers that every woman and her achievements should be celebrated, every day and always... That’s why…
August 22, 2019
This opinion piece was originally published by The Drum and written by Serhat Ekinci, Managing Partner, OMG Multicultural (OMG UK) As Jim Rohn put it, you are the…
August 20, 2019
This article was originally published by AdExchanger. Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool…
August 16, 2019
This excerpt is featured in an article originally published by Ad Exchanger. As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity…
August 14, 2019