This article was written by Kristen Colonna, Chief Strategy Officer, OMD NA, and originally published by Adweek. New York, like our industry, has an energy to it. Immersive,…
August 2, 2019
This article was originally published by Adweek. The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD…
August 1, 2019
This article was originally published by AdExchanger. Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and…
July 31, 2019
This is a translated version of an article originally published by Kampanje. American-owned OMG continues to grow in Norway. CEO Espen Klepper announced earnings growth once again for 2018 -…
July 24, 2019
This article was originally published by The Hollywood Reporter. More than 700 shows vied for Emmy nominations announced July 16, but the real winners may be the outdoor…
July 23, 2019
This article was originally published by Beet.tv. View the interview video here. At this point in the evolution of media, many major-brand advertisers are looking far beyond local…
July 21, 2019
This article was originally published by Beet.tv. View the interview video here. Brands talking about how they have aligned with cause or purpose marketing were hard to ignore…
July 14, 2019
This article was originally published by Beet.tv. View the interview video here. Smart TVs offer amazing new opportunities to target viewers at the household level – but getting…
July 8, 2019
This article was originally published by Beet.tv. View the interview video here. In the age when brand marketers can use cloud-based tools to carry out many of the…
June 26, 2019