Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster. From text-to-image generators like Midjourney and Dall-E,…
February 22, 2024
Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Generative AI is revolutionizing the…
February 20, 2024
Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes…
February 12, 2024
Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes…
February 12, 2024
This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Two years after…
November 14, 2023
No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert…
October 23, 2023
Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group…
June 20, 2023
Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the…
June 16, 2023
Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a…
April 19, 2023
