Orchestrating Data

OMG’s New Leadership Leans Into Clean Rooms and Agency Collaboration

This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able…

November 12, 2021

OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence

This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000…

October 6, 2021

Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward

This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution…

July 9, 2021

Omnicom Integrates Teads’ Cookieless Targeting Tech Into Omni Platform

This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using…

July 7, 2021