Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a…
April 19, 2023
Privacy regulators are getting more muscular By Trishla Ostwal For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data…
March 17, 2023
Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using…
December 6, 2022
Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with…
November 18, 2022
Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft…
May 24, 2022
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its…
May 19, 2022
The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers…
May 9, 2022
NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU's audience insights hub—or “clean room” solution. The agreement…
March 14, 2022
Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing,…
February 7, 2022