Adweek’s 2018 Media All-Stars | Kerry Perse
After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to create a data-backed score…
May 15, 2018
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OMG Celebrates International Women’s Day
We believe our people are our greatest asset and are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual…
May 8, 2018
The Content Collective and PHD Launch New Video Series for Enterprise
TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognize it for short videos it…
May 2, 2018
OMD USA Appoints Rolf Olsen For New Lead Analytics Role
Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new role Olsen will lead…
May 1, 2018
PHD’s Stacy DeRiso Re-Thinks 30-Second Ads
At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can provide a space for…
April 30, 2018
Resolution Media’s George Manas Comments on Amazon’s Ad Services
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with…
April 30, 2018
OMD’s Dario Raciti Defines the eSports Opportunity for Adweek
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that…
April 30, 2018
OMD’s Ben Winkler Searches for a Triopoly at Leaner NewFronts
The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies hope to get out of…
April 30, 2018
Hearts & Science’s Mike Venables Comments on YouTube’s Latest Offering
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s…
April 30, 2018