Another Stellar Cannes Lions Season for OMG
Omnicom Media Group networks earned top honors, across categories, at this year’s Cannes Lions International Festival of Creativity: CATEGORY: HEALTH & WELLNESS OMD OMD USA | Insurance |…
June 22, 2018
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OMD’s John Osborn: “Experiences Should Outweigh Formats for Video Ads”
CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing experiences, but to OMD’s…
June 21, 2018
Hearts & Science’s Scott Hagedorn Reveals Three Keys for Survival in App-Driven World
This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE,…
June 19, 2018
OMD USA CEO John Osborn Leads Media Agency Into Era Of Artful Intelligence
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent…
June 16, 2018
TV Upfront ‘Still A Good Long-Term Bet’ for Advertisers: OMD’s Chris Geraci
Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season, which began in the last…
June 14, 2018
Hearts & Science’s Director of Digital Activation’s Guide for Not Going All-In With a Walled Garden
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s…
June 11, 2018
Targeting & Reach Are Chocolate & Peanut Butter: OMG’s Jonathan Steuer
As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to reach individual consumers based…
June 10, 2018
The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success
Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why…
June 8, 2018
Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying…
May 31, 2018