This article was originally published by Ad Age. Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review.…
August 14, 2018
Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model. Hopwood highlights how important is it to…
August 6, 2018
Danny Hopwood chatted with ExchangeWire’s founder and CEO, to discuss the service model and went into detail about what has motivated brands to bring programmatic capabilities in-house, and what…
August 1, 2018
This article was originally published by Business Insider. Harry's and Casper mattresses are just two brands that have reshaped how consumer trust is built in a US advertising landscape no longer…
July 31, 2018
This article was originally published by Mumbrella. Education I graduated from Boston University with an economics degree. Since BU, as it is commonly known, has one of the…
July 31, 2018
This year’s installment of The Power List, Adweek's fourth annual ranking of the top players across advertising, marketing, media and tech, sees Omnicom Media Group's global chairman and…
July 22, 2018
Guy Tonkin, Paid Search Lead, Omnicom Media Group UK Steffie Beaven, Audience Planning Manager, Manning Gottlieb OMD Phil Eacott, Director, Brand Partnerships, Fuse Click here to view the…
July 19, 2018
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm.…
July 17, 2018
This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well…
July 12, 2018