This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a…
April 27, 2018
This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their position in the corporate ladder, unravelling the future of the…
April 25, 2018
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind…
April 23, 2018
Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science says the future of…
April 17, 2018
IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and…
April 16, 2018
Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind of infrastructure is getting people…
April 12, 2018
In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter…
April 9, 2018
Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused? We don’t blame you. Marketers…
April 6, 2018
NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding another yardstick to an industry…
April 5, 2018