In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its demand-side platform efforts…
October 4, 2021
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to…
August 6, 2020
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size…
June 12, 2020
This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social distancing measures keep people confined, Stefanie Cunningham, OMG Transact…
May 7, 2020
This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands need to find new ways to continue operating through digital…
May 1, 2020
This article was originally published by Econsultancy. Gemma Spence is CEO at OMG Transact, Omnicom Media Group’s ecommerce specialist practice. The UK is the world’s third largest ecommerce…
January 29, 2020
May 8, 2019
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might…
June 12, 2018