One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by…
January 27, 2023
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January…
January 6, 2023
This year’s Black Friday takes place in a global cost- of-living crisis. Many fear a looming and lengthy recession. We seek to understand to what degree these pressures…
December 15, 2022
Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those…
November 14, 2022
Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD,…
August 2, 2022
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm…
July 14, 2022
Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media.…
June 28, 2022
This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at…
June 23, 2022
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media…
June 22, 2022