In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership…
June 21, 2022
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s…
June 20, 2022
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool…
May 16, 2022
Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail…
May 16, 2022
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group,…
May 16, 2022
Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to…
April 8, 2022
Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding…
April 8, 2022
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those…
January 10, 2022
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best…
November 16, 2021