New Media Currencies

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC)…

July 15, 2022

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of the upcoming TV upfront, the companies said, as momentum grows…

February 23, 2022

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Attention in all its forms has inherent value. A teacher needs the attention of her students to help them learn. A parent needs his child to pay attention…

November 22, 2021

Omnicom Looks to Measure Ads Based on Consumer Attention

Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom Media Group, working with Australian-based analytics firm Amplified Intelligence, wants…

August 16, 2021