A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with plans to finally buy and sell media on currency other…
April 11, 2023
In the absence of a standardized metric, agencies and sellers are defining attention on their own terms. “Why do we have standards in a lot of other parts…
April 11, 2023
VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing…
March 9, 2023
The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some…
February 27, 2023
Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. February 23, 2023 | By Jessica Heygate The social media giant is believed to…
February 23, 2023
The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded…
August 25, 2022
Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers…
August 10, 2022
When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO…
July 21, 2022
CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics that accurately reflect viewership of…
July 19, 2022