This excerpt is featured in an article originally published by MediaPost. MODERATOR: Joe Mandese, Editor-in-Chief, MediaPost PANELISTS: Bonnie Barest, Managing Director, The Media Kitchen Israel Mirsky, Executive Director,…
January 29, 2019
This article was originally published by MediaPost. GroupM’s MediaCom is the global winner in new business development among media agencies for full-year 2018, according to a rundown by…
January 24, 2019
This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of…
January 22, 2019
This excerpt is featured in an article originally published by Marketing Interactive. Amazon is expected to double its ad revenue in the next two years, increasing its stake…
January 18, 2019
CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes center-stage at the event –…
January 17, 2019
This interview was originally published by Turner. Scott Hagedorn, CEO of Hearts and Science, joined Turner on the set of their "Create Connection" series, where he discussed consumer…
January 16, 2019
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an…
January 11, 2019
This article was originally published by Campaign. Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic…
January 7, 2019
This excerpt is featured in an article originally published by Digiday. “Where we are with cross-platform measurement is Comscore and Nielsen are sort of the only games in…
January 2, 2019