As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to reach individual consumers based…
June 10, 2018
Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why…
June 8, 2018
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying…
May 31, 2018
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t…
May 30, 2018
Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various audience-targeting initiatives and the growth in…
May 29, 2018
Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies…
May 22, 2018
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's…
May 22, 2018
OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last year’s Women in Media Awards.…
May 22, 2018
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to…
May 21, 2018