This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…
September 6, 2018
The study will set guidelines and benchmarks that can direct future planning practices. Given the increasing importance of video in digital planning, Omnicom Media Group India has launched…
August 27, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed…
August 15, 2018
This article was originally published by Ad Age. Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review.…
August 14, 2018
Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model. Hopwood highlights how important is it to…
August 6, 2018
Danny Hopwood chatted with ExchangeWire’s founder and CEO, to discuss the service model and went into detail about what has motivated brands to bring programmatic capabilities in-house, and what…
August 1, 2018
This article was originally published by Business Insider. Harry's and Casper mattresses are just two brands that have reshaped how consumer trust is built in a US advertising landscape no longer…
July 31, 2018
This article was originally published by Mumbrella. Education I graduated from Boston University with an economics degree. Since BU, as it is commonly known, has one of the…
July 31, 2018
This year’s installment of The Power List, Adweek's fourth annual ranking of the top players across advertising, marketing, media and tech, sees Omnicom Media Group's global chairman and…
July 22, 2018