Meet the New Audiences: Personas Built from Behavior, Not Belief
Agentic AI is often discussed in terms of automation or productivity. But its real advantage is more important: it gives us a new way to become truly consumer-centric.…
March 22, 2026
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Volume 5
Recent
The Connective Engine: How GEO is Rewriting Brand Meaning in China
The Chinese market has rapidly embraced AI across daily life, applications, and consumer-facing tools. Both consumers and marketers are highly receptive to integrating AI into everyday scenarios, which…
March 22, 2026
Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era
Generative AI (GenAI) environments such as ChatGPT, Google’s AI Overviews and Gemini, and Meta’s Llama have gone mainstream, and this shift has far-reaching consequences as consumers turn to…
March 22, 2026
Web 4.0 and the Implications for Marketing of the Agent Economy
For over twenty years, the internet ran on a simple model: free content for clicks. Search, impressions, and page views created a clear, measurable system that funded everything…
March 22, 2026
Introduction: Designing Ecosystems for Growth
Marketing is being rewritten in real time. Over the past year, what began as a series of emerging shifts has now become a structural reset. The last decade…
March 22, 2026