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OMG’s Catherine Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter

Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter…

October 7, 2018

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OMG’s Jonathan Steuer Talks TV Measurement With Business Insider

This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…

September 6, 2018

TV is Facing an Existential Crisis But There’s Still Hope says OMG’s Danny Hopwood

This interview was originally published by Video Ad News. The consolidation we're seeing in the TV world is largely being driven by established media companies realizing that their…

July 11, 2018

OMG’s Jonathan Steuer Talks TV Advertising with Variety

Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming as efficient for marketers as…

July 9, 2018

TV Upfront ‘Still A Good Long-Term Bet’ for Advertisers: OMD’s Chris Geraci

Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season, which began in the last…

June 14, 2018