Scott Hagedorn

Hearts & Science’s Scott Hagedorn Featured in Turner’s “Create Connection” Series

This interview was originally published by Turner. Scott Hagedorn, CEO of Hearts and Science, joined Turner on the set of their "Create Connection" series, where he discussed consumer…

January 16, 2019

Execs from Hearts & Science and OMD Talk Tech vs. the Media Planner with Ad Age

This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included…

September 11, 2018

At Hearts & Science, Scott Hagedorn Plans For The Attention Economy

This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm.…

July 17, 2018

Hearts & Science’s Scott Hagedorn Shares His Thoughts on Ethical Persuasion and Monetization with the New York Times

A who’s who of marketing and media convened on yachts and in the gardens of luxurious chateaus here last week as musicians like Jon Bon Jovi and the…

June 24, 2018

Hearts & Science’s Scott Hagedorn Reveals Three Keys for Survival in App-Driven World

This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE,…

June 19, 2018

Adweek’s 2018 Media All-Stars | Ralph Pardo

This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the…

May 15, 2018