It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that…
April 30, 2018
The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies hope to get out of…
April 30, 2018
Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its entertainment and content marketing…
March 12, 2018