E-Commerce
Hearts & Science’s Stacy Fisher Explains How Brands Can Stay Competitive in a Cluttered eCommerce Landscape
May 8, 2019
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MENA
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Hearts & Science’s Dana Sarkis Gives Brands Tips on Embracing Digital Transformation
This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands…
February 12, 2019
OMG’s Elie Khouri Addresses the Uptick in MENA Ad Dollars Going to Silicon Valley
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in…
February 9, 2019
OMD MENA’s Nadim Samara: In Search of Flawless Execution
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency…
December 26, 2018
OMG MENA’s Elie Khouri Shares His Annual Outlook on the Year Ahead for the Ad Industry
This article was written by Elie Khouri and originally published by Campaign Middle East. 2018 has marked the anniversaries of several important events, including 100 years since the…
December 2, 2018
The Big Interview: Looking Up – Elie Khouri, CEO of OMG Middle East
The region’s advertising industry has bottomed out and there is cause for optimism after a dark few years, according to Elie Khouri, the chief executive of Omnicom Media…
February 22, 2018