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OMG’s Jonathan Steuer Gives Insight Into Advanced TV Journey for MediaPost
February 25, 2019
Topic:
Measurement
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OMG’s Jonathan Steuer Helps Digiday Explain the Ongoing Comscore/Nielsen Race to Cross-Platform Measurement
This excerpt is featured in an article originally published by Digiday. “Where we are with cross-platform measurement is Comscore and Nielsen are sort of the only games in…
January 2, 2019
OMG’s Jonathan Steuer Talks TV Measurement With Business Insider
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…
September 6, 2018
OMG’s John Swift Comments on NBCUniversal’s New Measure for Multi-Screen Viewership
NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding another yardstick to an industry…
April 5, 2018