This article was originally published by Beet.TV. SAN JUAN — By dint of being digital and connected, new over-the-top TV services are supremely measurable. So why…
December 21, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given…
September 6, 2018
Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming as efficient for marketers as…
July 9, 2018
As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to reach individual consumers based…
June 10, 2018
Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind of infrastructure is getting people…
April 12, 2018
Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused? We don’t blame you. Marketers…
April 6, 2018
While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan…
March 4, 2018
