This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of…
January 22, 2019
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to…
November 11, 2018
This article was originally published by Marketing Interactive. Instagram is taking over the world. According to recent Bloomberg Intelligence, if it were a stand-alone company, the platform would…
June 26, 2018
Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various audience-targeting initiatives and the growth in…
May 29, 2018
NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding another yardstick to an industry…
April 5, 2018
