This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of…
January 22, 2019
Omnicom Media Group's President of U.S. Investment, Catherine Sullivan, has been named one of Campaign US's first-ever Female Frontier honorees. She has been recognized in the Making Moves…
December 13, 2018
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to…
November 11, 2018
Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it…
October 7, 2018
Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various audience-targeting initiatives and the growth in…
May 29, 2018
