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Hearts & Science’s Dana Sarkis Gives Brands Tips on Embracing Digital Transformation

This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands and consumers has reached an inflection point. Advertising is no longer a…

February 12, 2019

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PHD’s Mike Cooper Explains Why Thinking Like a Challenger Will Help Brands Persevere in a Turbulent Marketing World

This article was written by Mike Cooper, CEO, PHD Worldwide, and originally published by Adweek. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household…

February 7, 2019

PHD’s Elda Choucair: “The Best Way to Market to Women Is NOT to Market to Women”

This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior,…

July 8, 2018