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Annalect’s Erin Matts: Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital

CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes center-stage at the event – televisions. In Las Vegas, Beet.TV found technology executives eager to say that,…

January 17, 2019

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The Top Tech to Know at CES 2019, According to Omnicom Media Group

This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an…

January 11, 2019

MediaPost Names Annalect’s Slavi Samardzija as an All Stars Honoree for Media

This article was originally published by MediaPost. When Omnicom launched next-generation agency Hearts & Science in 2016 and named Annalect founder-CEO Scott Hagedorn to run it, it needed…

December 21, 2018

Omnicom Boosts Data Effort With New Precision and Insights Platform, Omni

This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well…

July 12, 2018

New OMG APAC CEO Tony Harradine Shares Key Priorities

This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t…

May 30, 2018

IRI and OMG Announce Preferred Partnership for Annalect Data and Analytics Division

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and…

April 16, 2018