As reported by Adweek, Omnicom Media has retained and expanded its media AOR remit with Uber, reinforcing a relationship that began in 2023 and has continued to grow across markets and disciplines.
Under the renewed agreement, Omnicom Media agency PHD will continue to oversee media responsibilities across North America, EMEA and LATAM; and will see an expanded remit in Brazil.
The decision marks the latest milestone in the expanding relationship between Omnicom and Uber. In May, the mobility leader selected Omnicom to also manage its sports marketing business.
The retention followed a competitive review involving Omnicom and WPP and covers the majority of Uber’s estimated $879 million global media investment, reinforcing PHD’s position as a strategic growth partner for one of the world’s largest and fastest-growing advertisers.
Read Adweek’s report here.