At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around an “agency as…
January 14, 2026
In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion of its IPG…
January 14, 2026
In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges on scale activated…
January 12, 2026
Digiday reports that Day 3 of Omnicom Media’s CES news series spotlights a first-to-market collaboration with Amazon and Roku designed to solve one of advertising’s most persistent problems:…
January 7, 2026
As reported by Digiday, today at CES Omnicom Media announced a first-to-market collaboration that links Walmart’s first-party purchase-based insights with Meta’s Instagram influencer ecosystem, giving brands a far…
January 6, 2026
At every major tentpole event — this current one being CES — Omnicom dives deep on an issue of importance to its clients, and this year is no…
January 5, 2026
As the majority of consumers see AI overviews as a single source of truth, Generative Engine Optimization (GEO) is becoming the new baseline for discoverability. New York, NY…
October 7, 2025
As Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning, the…
August 11, 2025
Ellen Griffin steps into a new role at the media agency focused on designing new operating models for clients. Reporting on the appointment of Ellen Griffin as…
August 5, 2025