As a leading cloud-based digital commerce platform, Flywheel was among the first to recognize the potential of the agentic intelligence revolution. It became clear that AI, and specifically AI agents, offered more than hours saved, processes automated, and costs reduced. The Flywheel team saw something much bigger. As long-term natives to digital commerce, they recognized that agentic intelligence is becoming the dynamic vehicle that propels brands toward meaningful, measurable business outcomes.
Flywheel’s approach to agentic intelligence, which brings together autonomous, purpose-driven AI agents with a clear business strategy, is already transforming how brands compete, adapt, and win in today’s fast-moving commerce landscape.
From Efficiency to Impact: The Agentic Approach
Flywheel’s philosophy is simple: what matters isn’t just how AI speeds up work, but how it creates real value for clients. Instead of treating every new AI “agent” as a standalone innovation, Flywheel has built a robust agentic infrastructure, an intelligence layer that maps to business challenges and delivers actionable solutions at speed.
Every Flywheel team member, across more than 1,700 colleagues worldwide, has access to a suite of 23 large language models and the tools to build custom AI agents. Each agentic solution is a bespoke problem-solver, securely processing protected client data alongside nearly five petabytes of eCommerce information. Every capability is designed to deliver measurable outcomes.
For example, Flywheel’s AI-powered bidding algorithms help brands capture critical market share opportunities during key consumer moments.
Predictive inventory tools address the persistent challenge of stockouts, protecting revenue during high-stakes selling periods.
This performance-driven approach is already delivering results. One Flywheel skincare partner saw a 20 per cent increase in sales, a 10 per cent drop in cost-per-click, and a 7 per cent lift in new-to-brand acquisition, all powered by hourly insights and advanced dayparting strategies enabled by agentic intelligence.
Precision In Media and Audience Targeting
Flywheel’s agentic intelligence also drives deeper optimization across retail media. AI continuously monitors metrics such as CTR, conversion rates, and impressions at the SKU and hourly levels, a granularity that manual optimization simply can’t achieve. The system constantly harvests search term data, identifies high-converting keywords, and adjusts campaign strategies in real time to maximize return on ad spend.
Audience modelling is also being redefined. Flywheel’s generative models, trained on each brand’s own data, predict which consumers are most likely to drive revenue. Instead of relying on static audience segments, these models build dynamic, evolving audiences that adapt as consumer behaviors shift. The result: 43 per cent stronger ROAS and 28 per cent higher conversion rates for clients using this approach.
So far, Flywheel has launched more than 750 agents, saving each employee an average of eight hours per week, time now reinvested in strategic planning and business growth.
Driving Smarter Content, Catalogues and Operations
Agentic intelligence at Flywheel powers the full commerce ecosystem. AI-driven content tools generate, test, and optimize product listings for both human shoppers and generative search engines like Amazon’s Rufus. Digital catalogue solutions automatically synchronize product information across multiple retailer sites, boosting shelf accuracy and driving measurable sales growth.
Operational agents streamline everything from inventory planning to automated fee recovery, reclaiming more than $100 million in invalid deductions for clients to date.
Accelerating Product Launches and Predictive Planning
Launching new products in a crowded marketplace is never easy. Flywheel’s AI-powered FlyLaunch tool combines analytics, audience insights, and scenario planning to accelerate time-to-market and reduce risk. With predictive commerce intelligence now on the horizon, Flywheel is helping clients shift from reactive to proactive planning, forecasting seasonal trends, optimizing promotions, and identifying untapped revenue opportunities before competitors even see them.
Looking Ahead
Reflecting Omnicom’s ‘infinite’ philosophy, Flywheel’s agentic intelligence is already delivering real-world results, but the journey is only beginning. As technology evolves, so too will the agentic infrastructure that powers Flywheel’s solutions, positioning brands not just to keep pace with change but to anticipate and capitalize on it.
In modern commerce, agentic intelligence is no longer a competitive edge; it is becoming the foundation for lasting business growth.
This article first featured in Inside the Tornado: Mi3’s Agentic AI in Marketing Report produced in partnership with Omnicom Oceania