PHD MENA’s Podcast Series: Authenticity is the New Perfect
This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of Strategy, Daniel Shepherd, about how to remain ahead of…
June 14, 2020
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Video: OMG’s Catherine Sullivan Weighs In on Getting Past the TV Upfront to an “Audience-Based World”
This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential…
May 11, 2020
OMG POV: Adapting to COVID-19 – Programmatic Marketplaces
This POV was written by Mark Oster, Director, Trading Operations at OMG, with contributors Ben Hovaness, Brooke Abney, Michael Fugazzotto, Ben Lindsay, Jackson Chen, and Charles Johnson. Executive…
May 8, 2020
OMG POV: Social Media Advertising Amid COVID-19
This POV was written by Michael Pecci, Senior Director, Digital Activation at OMD with contributor Ben Hovaness, Managing Director, Marketplace Intelligence and Innovation at OMG. Executive Summary: COVID-19…
May 8, 2020
Omnicom Media Group MENA Rallies Media Owners to Support Partner Charities
This article was originally published by Campaign Middle East. To contribute to critical relief campaigns during the COVID-19 pandemic, Omnicom Media Group MENA has joined forces with regional…
May 3, 2020
PHD MENA Release Episode 2 of their Podcast: The New Abnormal
This article first appeared on PHD Media. Data and strategy experts discuss how to manage data overload and bias in today’s challenging climate. They also explore how people,…
April 28, 2020
PHD’s Anthony Koziarski Named One of Adweek’s 2020 Media All-Stars
This article was originally published by Adweek. Media can no longer be put into a box. Brands are asking agencies for more guidance than ever as they try…
April 15, 2020
OMD’s Kristen Colonna: 3 Lessons Learned From Marketing Through Coronavirus So Far
This article was originally published by Adweek. I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the…
April 8, 2020
PHD and OMG Capture Diageo Global Media Account
This article was originally published by Campaign. A PHD-led team from Omnicom Media Group has won Diageo’s global media planning and buying account in virtually all of its…
March 17, 2020