The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under an almost constant…
December 7, 2023
February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out” list has…
February 22, 2023
Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population,…
February 22, 2023
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is…
January 31, 2023
Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with…
November 18, 2022
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi,…
August 16, 2022
Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to…
May 6, 2022
Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers…
February 28, 2022
Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They want mobile phone…
January 28, 2022
