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Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content

The easier you can make the shopping experience, the more likely someone will buy something. Omnicom, in the last of a flurry of partnerships announced at Cannes Lions this year, aims to do just that for its clients via an integration into…

June 20, 2024

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Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results

Omnicom kept up its raft of announcements and partnerships during Cannes Lions this week. The latest move has the holding company’s e-commerce specialist Flywheel getting certification from TikTok Shop, Digiday…

June 19, 2024

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets

Omnicom continued to roll out partnerships with several major platforms and players in the digital marketing ecosystem during Cannes Lions. Today it’s announcing what it calls a first-of-its-kind…

June 18, 2024

Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights

Omnicom will announce today during Cannes Lions a strategic partnership with Amazon around its Amazon Ads service, Digiday has learned. It’s all part of the holding company’s multi-pronged…

June 17, 2024