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Omnicom Study IDs Five Levels of Consumer-Privacy Concerns, and Builds a Playbook Out of It

SUMMARY: In its final report on Omnicom Media Group’s Advertising Week news series, Digiday looks at new research from OMG exploring data privacy through the lens of consumers. The study - which showed consumer concern about sharing their data has…

October 9, 2024

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Omnicom Media Group Looks for More Clarity on the Role of AI in the Auction Process

SUMMARY: For day 2 of Omnicom Advertising Week news series focusing on solving systemic issues in digital investment, Omnicom Media Group spoke with Digiday about the latest branch…

October 8, 2024

Omnicom Media Group Helps to Push for Ad-Auction Clarity and Standards with Broad Industry Cooperation

SUMMARY: For the second year in a row, Omnicom Media Group is leveraging the industry-wide forum that Advertising Week enables to shine a light on issues impacting media…

October 7, 2024

Leadership Perspectives with Beauty Co-Lab’s Georgina Thomson

Georgina Thomson, Managing Director, Head of Investment, Beauty Co-Lab, took the stage at Advertising Week New York in a panel with Affinity Solutions, Moloco, and LG Ad Solutions…

October 20, 2023

Leadership Perspectives with Hearts & Science’s Wilson Standish

Wilson Standish, Head of Content & Creativity, Hearts & Science US, participated in a discussion about AI's impact on creativity at Advertising Week New York this week. He…

October 19, 2023

Leadership Perspectives with OMD’s Chrissie Hanson

Chrissie Hanson, OMD USA CEO, moderated a panel at Advertising Week New York focused on brand building that earns trust and loyalty amongst conscientious consumers with industry leaders…

October 18, 2023

Leadership Perspectives with OMG’s Kelly Metz

Kelly Metz, Managing Director, Advanced TV Activation for OMG North America, took the stage at Advertising Week New York for a panel titled "Why Advertising Must Save TV"…

October 17, 2023