While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally…
May 16, 2023
Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less…
May 1, 2023
Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV…
March 9, 2023
March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency…
March 6, 2023
Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event…
February 13, 2023
Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers market hidden behind…
June 21, 2022
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV…
February 7, 2022
Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability…
November 19, 2021
If you’re in the content or marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of…
November 1, 2021