Oct 6, 2021

OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence

This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal…

Oct 6, 2021

OMG Boosts Performance Media Offering with Acquisition of Jump 450

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on…

Oct 5, 2021

Facebook’s outage frustrates advertisers heading into the holiday season.

For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said…

Oct 4, 2021

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its…

Sep 27, 2021

Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat…

Aug 3, 2021

OMG UK joins The Conscious Advertising Network

We are delighted to announce that OMG UK has joined The Conscious Advertising Network (CAN). Ethics in the digital space has been a focus point…

Jul 23, 2021

OMD Tops Global and EMEA Media Agency Ranking

This article was originally published by The Drum. In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD…

Jul 20, 2021

OMG UK Futures: Hit The Switch – The Future of Sustainable Business

We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory. With 55% of consumers now believing brands play…

Jul 11, 2021

OMG Research: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

This article was originally published by Adweek. Shortly after the pandemic hit the U.S., many people made concessions and realized that what we were dealing…