Feb 7, 2022
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion…
Jan 28, 2022
Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They…
Jan 24, 2022
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in…
Jan 11, 2022
This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the…
Jan 10, 2022
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad…
Jan 10, 2022
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed…
Nov 29, 2021
This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of…
Nov 19, 2021
Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed…
Nov 16, 2021
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career…