May 16, 2022

Omnicom Media Group Tackles Supply-Chain Challenges for its Clients

This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods,…

May 9, 2022

How Omnicom Media Group is making sense of clean room complexities

The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so…

May 6, 2022

Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question…

Apr 8, 2022

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in…

Apr 8, 2022

Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings

Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of…

Mar 21, 2022

OMG North America Names New CEO as Scott Hagedorn Departs

This story was originally published in Ad Age.  Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by…

Mar 14, 2022

NBCUniversal Opens Clean Room to Omnicom Amid First-Party Data Arms Race

NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU's audience insights hub—or “clean room”…

Feb 28, 2022

How Brands Are Approaching DE&I In Influencer Marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases…

Feb 7, 2022

How Omnicom’s Data Platform Helps Clorox Clean Up

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll…