Dec 15, 2022

Rapid Response: Holiday Commerce

This year’s Black Friday takes place in a global cost- of-living crisis. Many fear a looming and lengthy recession. We seek to understand to what…

Dec 12, 2022

L’Oréal Awards $1 Billion Media Account to Omnicom Media Group

Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen…

Dec 6, 2022

Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by…

Nov 18, 2022

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top…

Nov 14, 2022

The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every…

Sep 8, 2022

Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still…

Aug 29, 2022

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Aug 16, 2022

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands…

Aug 2, 2022

Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services

Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes…