May 27, 2026
Omnicom Media’s Optimum Sports Names Todd Fischer Chief Strategy and Property Officer
New York, NY (May 7, 2026) - Optimum Sports, the sports media and marketing arm of Omnicom Media, has appointed Todd Fischer to the…
May 11, 2026
Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards
Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards, winning 14 golds, 9 silvers, and 9 bronze awards for teams…
May 1, 2026
Omnicom Media’s Joanna O’Connell Discusses Agentic’s Impact on Marketing at Possible 2026
On Day two of Possible Digiday spoke with executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence,…
Apr 30, 2026
Upfronts 2026: Why Accountability is Top of Mind for Agencies
For its 2026 Upfronts curtain-raiser, The Current asked six agency investment leads about their top priorities ahead of the network presentations. The negotiators said this…
Apr 28, 2026
Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes
New Partner Intelligence study from Omnicom Media Intelligence and iHeartMedia outlines how evolving audio formats deliver measurable full-funnel impact. NEW YORK, NY (April 28, 2026)…
Apr 28, 2026
Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards
As reported by Adweek, Omnicom Media Group’s influencer arm Creo has introduced a new agentic AI tool designed to automatically identify and fix brand-suitability issues in…
Apr 21, 2026
OMD Chief Media Officer Ben Hovaness Discusses the Mission and Goals of the Programmatic Governance Council
The ad tech industry is taking a more coordinated approach to tackling long-standing challenges around transparency and inefficiency. The IAB Tech Lab has launched a…
Apr 21, 2026
Omnicom Media Study Warns of ‘Negative Reach’ as Frequency Misfires Undermine Campaign Performance
New York, NY (April 21, 2026) — As marketers grapple with fragmented media environments and diminishing signal fidelity, new research from Omnicom Media Intelligence argues…
Apr 20, 2026
Omnicom Media receives 102 nominations at the 2026 Festival of Media Global Awards
Omnicom Media agencies have received 102 shortlists at the 2026 Festival of Media Global Awards. OMD received 35 shortlists, while Initiative earned 24. PHD received 23 shortlists, UM is shortlisted for 14, and a further six entries were credited to Omnicom Media agencies. Demonstrating the network’s strength in the region,…