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Omnicom Media and Disney Advertising Collaborate to Enable Sequential Ads in Streaming

Jun 23, 2026

Omnicom Media and Disney Advertising Collaborate to Enable Sequential Ads in Streaming

As reported by Digiday, Day 2 of Omnicom Media's four-day Cannes Lions news series highlighted a new collaboration with Disney Advertising that advances the company's…

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

Jun 22, 2026

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

According to AdExchanger, Omnicom Media's first-to-market multi-party clean room measurement capability marks a significant advance in cross-platform TV measurement by enabling advertisers to measure campaign…

Omnicom and Tesco Media to Use Real-Time Data to Affect In-Store Creative

Jun 22, 2026

Omnicom and Tesco Media to Use Real-Time Data to Affect In-Store Creative

Omnicom Media capped Day 1 of its Cannes Lions news series with another first-mover partnership connecting brand content to consumer experiences and expectations, as reported…

Omnicom Media Kicks Off a Series of Partnerships at Cannes Lions with a First-Time Ad Product Deal

Jun 22, 2026

Omnicom Media Kicks Off a Series of Partnerships at Cannes Lions with a First-Time Ad Product Deal

Day 1 of Omnicom Media's four-day Cannes Lions news series spotlighting first-mover partnerships that connect brand content with streaming programming, viewing experiences and consumer expectations,…

Omnicom Media Rolls Out Research Showing the Need for CTV Advertising to Change its Ways

Jun 20, 2026

Omnicom Media Rolls Out Research Showing the Need for CTV Advertising to Change its Ways

Omnicom Media Intelligence is spotlighted in a new Digiday feature for its latest study, Connected Content: The Force Multiplier for Maximizing Brand Influence, which argues…

Report Confirms Omnicom Media Leads Global Media Management Following OMG–Mediabrands Integration

Jun 20, 2026

Report Confirms Omnicom Media Leads Global Media Management Following OMG–Mediabrands Integration

  New York, NY (June 19, 2026) - Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, has been recognized in the COMvergence Final 2025 Global…

Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role

Jun 18, 2026

Omnicom Media Names New Global and US Leadership for Initiative as DeRiso Moves to a Group Role

New York, NY (June 16, 2026) – Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced new leadership for one of its portfolio agency…

Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact

Jun 15, 2026

Genius Sports and Omnicom Media Intelligence Study Shows Augmented Sponsorships Increase Brand Impact

New “Embedded Advantage” report finds branded in-game graphics increase brand favorability and purchase intent while enhancing the fan viewing experience. NEW YORK, June 15, 2026…

CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together

Jun 11, 2026

CTV’s Power Couple: New Evidence Shows Home Screen and Video Ads Are Better Together

Home screen ads in CTV deliver consistently strong results, but marketers shouldn’t treat this format as strictly a standalone opportunity, according to a new Partner…

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